Kai Cenat Takes Vivet to New York Fashion Week With Star-Studded Runway Debut

Kai Cenat is officially taking his influence from the streaming screen to the runway.

Nearly a year after introducing his fashion brand Vivet, the streaming superstar brought the label to New York Fashion Week on Saturday night for its debut runway presentation, marking another major expansion of the growing Kai Cenat empire.

The show attracted a mix of heavy hitters and familiar faces from fashion, music and the streaming world. Ms. Lauryn Hill and celebrity stylist Law Roach were among the notable names in attendance, while DDG, Karrahbooo, PlaqueBoyMax, Rakai, Tylil and members of Cenat’s AMP collective also came out to support the milestone.

Cenat made sure the AMP family was represented beyond the front row as well.

Duke Dennis stepped onto the runway as a model for Vivet, joining Raysian Boy, Marlon, Giovanna Ramos, Alton Mason, BruceDropEmOff and Siebe in showcasing pieces from the collection.

But Vivet appears to be about more than clothing.

According to the brand’s invitation, Vivet represents a “collective journey” built around overcoming doubt and discovering greatness through manifestation, knowledge acquisition, discipline, teamwork and faith.

That message feels particularly connected to Cenat’s own trajectory. What began as a career built through digital content and livestreaming has evolved into a much larger entertainment platform. His massive Mafiathon broadcasts have increasingly brought together streaming, music, celebrities and pop culture, helping Cenat establish himself as one of the defining personalities of his generation online.

Now, Vivet gives him another lane — fashion.

Making the brand’s runway debut during New York Fashion Week, surrounded by figures including Lauryn Hill and Law Roach, signals that Cenat’s ambitions extend well beyond being one of the biggest streamers in the world.

Collection 1 is available now through Vivet.

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