Style & Fashion
Kai Cenat Takes His Fashion Ambitions to the Next Level With Vivet’s First-Ever Runway Show during NYFW This September
Kai Cenat is proving there’s much more to his vision than streaming.
The internet superstar is officially taking his fashion brand, Vivet, to the runway, with Collection 1 set to make its debut during New York Fashion Week on September 12.
The moment marks another major step in Cenat’s evolution as a creative. After becoming one of the biggest names in streaming, Kai began publicly exploring his passion for fashion and made it clear that Vivet wasn’t simply another celebrity merchandise play.
Earlier this year, Cenat gave fans a deeper look into that journey with his I Quit video, revealing that he had been battling self-doubt while wanting to explore goals beyond what the world already knew him for. He traveled to Italy, learned about garment construction and manufacturing, studied textiles and even began learning how to sew.
He later took that curiosity directly to Paris Fashion Week, attending shows including Louis Vuitton and 424 with his now-signature Vivet journal in hand.

Now, he’s going from watching the runway to creating one of his own.
Vivet represents Cenat’s attempt to build something beyond his massive digital presence. The brand centers its identity around breaking through doubt, discipline, knowledge, teamwork and believing in your own potential.
For a creator who has spent years entertaining millions from behind a screen, stepping onto the New York Fashion Week stage as a designer represents an entirely different chapter.
And whether you know him as a streamer, entertainer or internet phenomenon, Kai Cenat is making one thing increasingly clear: he doesn’t plan on being defined by just one title.
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