GloRilla & Duke Dennis Joins True Religion’s ‘Icons’ Campaign

When it comes to denim that defined eras, True Religion has more than earned its stripes — and its horseshoes. Now, the brand is turning up the volume for its new Icons campaign by tapping none other than GloRilla, one of the boldest voices in the new wave of hip-hop.

Known for its signature stitching, logo-heavy looks, and deep roots in rap culture, True Religion has been that brand for nearly two decades. From club scenes to album covers, their denim has sat on the hips of legends — and now, it’s Glo’s turn to carry the torch.

“True Religion stands out for its iconic designs and logos that speak for themselves, but it’s about way more than just style,” GloRilla shared in a press release. “It’s about being confident and owning exactly who you are.”

She’s not alone in the spotlight either. Twitch star and streaming king Duke Dennis joins her to showcase the fall collection, which brings the Y2K heat with baggy jeans, flared fits, and cropped varsity jackets. There are also cinched vests, baby tees, and statement pieces that balance streetwear edge with affordable style.

Glo gives a full denim tutorial in her shoot, rocking a head-to-toe jean set, a statement chain belt, and red leather accessories that scream main character energy. It’s all about matching energy, matching sets, and staying 100% authentic — just like her music.