Nike Teams Up With Skims To Launch New Women’s Activewear Brand

Nike is partnering with Kim Kardashian’s Skims to launch a new activewear brand called NikeSkims.

NikeSKIMS, a new brand born from the partnership between NIKE, Inc. and SKIMS, is set to disrupt the global fitness and activewear industry. Merging Nike’s cutting-edge innovation, sport science, and athlete insights with SKIMS’ expertise in body confidence and inclusive design, NikeSKIMS promises to redefine how women experience sport and style.

The brand will offer a wide range of training apparel, footwear, and accessories, tailored to meet the unique needs of women athletes. With a focus on inclusivity, NikeSKIMS will feature extended sizing and designs that sculpt and enhance the female form, empowering women to move with confidence, whether in the gym or everyday life.

“We’re energized by the opportunity to build a new brand and shake things up for the next generation of athletes with NikeSKIMS,” said Heidi O’Neill, President of Consumer, Product & Brand at NIKE, Inc. “This partnership unlocks an incredible opportunity to disrupt the industry with our shared passion and commitment to innovation.”

NikeSKIMS will debut its first collection this spring at select retail locations and online, with a global expansion planned for 2026. The collaboration builds on both brands’ commitment to breaking boundaries and serving women around the world, championing confidence, strength, and femininity like never before.