Heinz and Grammy-Winning Producer Mustard Collide in Flavorful New Partnership

In a collaboration that feels as destined as the music itself, Heinz and Grammy-winning producer Mustard have officially teamed up, bringing together two iconic mustards in a way fans never saw coming. Last night, during the star-studded 2025 GRAMMY Awards, Heinz announced Mustard (whose real name is Dijon, fittingly) as its first-ever Chief Mustard Officer. And he’s kicking off his new role with a bang—a limited-edition Heinz Mustard, mixed by Mustard himself.

This groundbreaking partnership marks the first time Heinz has co-created a sauce in the United States and the first new mustard release from the brand in nearly a decade. The collaboration is as momentous for music fans as it is for condiment enthusiasts, celebrating the fusion of hip-hop culture and culinary creativity.

Known for his major influence in the hip-hop scene, Mustard has worked with A-list artists like YG, Ty Dolla Sign, Rihanna, and Kendrick Lamar. Fans may also recognize him rocking a diamond-encrusted Heinz Mustard bottle chain—a nod to his love of the classic condiment. It’s no surprise that after years of fans demanding the ultimate condiment collab, Mustard is now making it a reality.

The partnership isn’t just about the new mustard flavor. Mustard’s role as Chief Mustard Officer will also include remixing recipes, hosting events, and infusing the world of mustard with his signature music industry energy. The launch of the collaboration began with a short film that cleverly twists a classic Heinz Ketchup ad into a teaser for Mustard’s exclusive mustard creation, inviting fans to “taste the remix.”

Todd Kaplan, North American CMO for Kraft Heinz, stated, “Like Heinz, Mustard goes all in on everything he puts out into the world. It’s been amazing to see him bring that commitment to our work from day one.” Kaplan continued, “It’s unexpectedly perfect, and the partnership makes sense on so many levels.”

As for what the new mustard tastes like? That’s still under wraps—but with Mustard’s track record, it’s bound to be a hit.

To get a taste of the limited-edition product and stay updated on future surprises from Mustard and Heinz, fans can sign up at www.MustardxMustard.com.