Cardi B Hits Harlem Streets Hustlin’ Her Album Like It’s the 90s Bootleg Era

Cardi B is taking it back to the block to push her highly anticipated sophomore album Am I The Drama.

The Bronx-born rap star was spotted on 125th Street in Harlem, personally selling copies of her album like a throwback bootlegger. Rocking a Jamaican flag head wrap and even waving incense, Cardi had the scene looking straight out of the 90s mixtape grind.

With rumors swirling that the “payola era” at Atlantic Records is over, Cardi is proving she’s willing to get in the field and do the work to keep her name hot. Fans walking through Harlem were stunned to see the Grammy-winner handing out CDs and signing copies, while still giving that signature Cardi personality and flair.

Her sophomore album, Am I The Drama, has already stirred up major buzz with singles like “Bodega Baddie.” But seeing her hit the pavement to connect directly with fans shows a side of Cardi that’s as grassroots as it gets.

Whether it’s a marketing stunt or a real grind, Cardi is making sure everyone knows — the hustle is alive and well.