Pete Davidson Unveils Tattoo Removal Transformation in ‘Reformation’ Campaign

Pete Davidson’s latest photoshoot for Reformation’s Valentine’s Day ad campaign has left many fans wide-eyed. Known for his eccentric persona, Davidson is now giving us an entirely new side of himself. In images showcasing the comedian in nothing but his underwear, the results of his tattoo-removal journey are on full display, and the transformation is nothing short of shocking.

For those who’ve followed Davidson’s career from his days as a newbie on Saturday Night Live in 2014, the changes may feel like a major departure from the scrawny, self-deprecating, stoner-comedian vibe that first made him a household name. Back then, Davidson endeared himself to audiences with his irreverent humor, quickly becoming one of the most recognizable faces on the SNL cast. His success, however, extended far beyond the comedy sketch show. Roles in movies like The King of Staten Island—a semi-autobiographical project helmed by Judd Apatow—cemented his place as a leading man in Hollywood.

Davidson’s rise to fame wasn’t just about his talent, though. His high-profile relationships with women like Ariana Grande, Kim Kardashian, Kate Beckinsale, and Phoebe Dynevor only fueled public interest in his personal life, further solidifying his celebrity status. But along with the fame came tattoos—lots of them. By 2019, Davidson had become a walking canvas, with tattoos scattered across his torso, back, arms, legs, hands, and even his neck.

However, in 2020, Davidson began an unexpected transformation. He made the decision to start removing his tattoos—a process he says has been painful but necessary for his personal growth. According to Davidson, the endeavor has cost him a staggering $200,000 so far. A source close to the comedian shared with People that his decision was spontaneous. “He just woke up one day and wanted them gone,” the source explained. Another insider added that Davidson is doing well, revealing that he’s been sober since September 2024 and has gained twenty pounds in the process.

The tattoo removal isn’t just physical; it marks a turning point in Davidson’s life. During a recent appearance on The Today Show, while promoting his latest film Dog Man, he opened up about his journey. “I got sober and I saw myself in the mirror and I was like, ‘Nah. Who that?’ I was like, ‘I got to change it up a little bit.’” As for the removal process itself, Davidson admitted, “It’s pretty terrible, so if anybody out there is watching and thinking about getting a tattoo, make sure you really want to get it.”

Now, Davidson’s Reformation campaign offers fans a firsthand look at the results of his tattoo-removal journey. The campaign, which also includes a quirky video where the brand dubs him the “Official Boyfriend of Reformation,” gives a fresh glimpse into this new chapter of Davidson’s life. With the combination of his charming personality and this more refined, tattoo-free image, Davidson has certainly come a long way from the skinny 20-year-old who first appeared on SNL.

For fans of the comedian, the images are more than just a marketing campaign; they are a reflection of Pete Davidson’s transformation—both inside and out. Whether you’re a longtime fan or just discovering him now, it’s clear that Pete Davidson’s journey is one to watch, in all its unexpected, inspiring, and sometimes surprising forms.